In recent years, relentless research and constant development activities in autonomous vehicle systems have spurred the demand for augmented reality (AR) technologies world over. The vastly rising demand for AR technologies in the automotive sector rides on the back of the evolution of augmented-reality head-mounted displays. These automotive head-up display (HUDs) are considered to take AR technology to the next levels, with a growing number of vehicles installing them to boost drivers’ safety.
HUDs are equipped with transparent display screens and notably offer drivers guidance on the path and directions without needing them to alter their line of sight, thereby bolstering the comfort and safety of drivers. In recent years, HUDs as next-generation automotive AR technologies have gained traction in high-premium cars and provide information on varied aspects of the vehicles, such as the speed of the vehicle, fuel status, driving direction, improving the visibility in inclement weather.
In the coming years the AR technologies used in vehicles to up the comfort factor of passengers will witness marked advances. For instance, HUDs will be replaced by augmented reality displays at windows, which notable will provide them with more intuitive and immersive experience, such as in entertainment.
Recent advances into display glass technology has increasingly benefitted the augmented reality automotive market. The rising demand for advanced driving assistance systems among consumers in developed and developing regions, combined with their increasing integration into the modern vehicles by OEMs, is significantly boosting the market.
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In addition, the adoption of in-vehicle safety features and anti-collision technologies is a notable factor catalyzing the growth of the market. Furthermore, the recent advancements in various sensor technologies is boosting the market. The increasing focus of prominent car makers to include fully autonomous vehicle technologies in cost-effective manner is expected to bolster the demand for augmented reality in the automotive sector.