Owing to factors such as stringent government regulations pertaining to security norms, increasing installation of driver assistance systems, and growing preference for multi-factor authentication among the consumers, the global automotive end-point authentication market will expand at a healthy CAGR in the near future, according to the findings of a recent report by Transparency Market Research (TMR). The report, titled “Automotive End-Point Authentication Market – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025,” provides thorough study of the current scenario of the market and has been prepared to serve as a credible business tool for audiences such as automobile manufacturers, automotive software and hardware component developing companies, automobile organizations and associations, traders and distributors of end-point authentication components, and the suppliers of automotive parts.

As per the findings of the report, the global automotive end-point authentication market is gaining traction from the ubiquity of smartphones, which has significantly increased the demand for assistance featured cars, increasing demand for electric vehicles, and incrementing disposable income among the urban populations. Continuous innovation in the wearable technology as well as biometrics are two trends that are expected to favor the global automotive end-point authentication market during the forecast period of 2017 to 2025. Currently, navigation and smartphone applications generate the maximum demand, although automotive wearables are soon expected to turn into a lucrative avenue of the market.

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Based on authentication type, the global automotive end-point authentication market can be segmented into automotive wearables, smartphone applications, and biometric vehicle access, which can be further sub-segmented into fingerprint recognition, voice recognition, and iris recognition. On the basis of vehicle type, this market can be categorized into passenger cars and electric vehicles. Wi-Fi, Bluetooth, and cellular network can be the connectivity type of the global automotive end-point authentication market, which on the basis of component type, can be bifurcated into navigation, battery status, advanced driver assistance, door lock status, real time diagnostics, and service and maintenance updates. Geographically, the report takes stock of all important regions including North America, Asia Pacific, Europe, and the Middle East.

Some of the leading companies operating in the global automotive end-point authentication market are Samsung Electronics Co. Ltd., Fujitsu Ltd., Continental AG, Synaptics Incorporated, Hitachi Ltd., Symantec Corporation, VOXX International, Safran S.A., Fitbit, Inc., Garmin Ltd., Hid Global, and Nuance Communications. Technological advancements is the primary strategy adopted by these market leaders to maintain their stronghold. However, the vast and diverse opportunities in this market is expected to restrict it from being concentrated among these leaders, and new entrants with niche technology will always be welcome.