Globally parents are becoming more conscious regarding maintenance of proper hygiene and cleanliness and general wellbeing of their babies. Baby ointments are usually used to prevent diaper rash, dry skin, heat rash, eczema and insect bites. The skin of the babies and the adult differ in many respects. The skin of the babies is over sensitive and there is a tendency of flaking and peeling of the skin during the first three weeks just after birth. The problems in skin of babies mainly occur due wrapping them in tightly fitting garments in order to keep them warm and prevent growth of any kind of bacteria. From the functional point of view, baby ointment products are mainly used to protect the baby skin from the hostile environment and also cleaning the skin thoroughly to prevent bacterial growth.

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The global baby ointment market has been segmented on the basis of different product types and distribution channel. By product type the global baby ointment market has been segmented into medicinal creams, massage oils, and lotions. Baby oils remain popular and are expected to capture a significant market share over the years. In the formulations of the baby oil, vegetable oils lanoline derivatives and other higher alcohols can be utilized. The famous brands of the baby oil contain mineral oil that has high purity without any kind of perfume. Baby oils are intended to provide soothing massages to the babies and improve the blood circulation and help the babies to sleep. Further,Baby creams and lotions help to moisturize the skin while medicinal creams prevents diaper rashes and protects the skin from any kind of bacterial growth. The market can be further segmented on the basis of distribution channel namely online distribution channel and offline distribution channel. Offline distribution channel are segmented into super markets and hyper markets, pharmacy stores, departmental stores and convenience stores. Online distribution channel are anticipated to witness a significant growth rate during the forecast period due its convenience and presence large number of brands.

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