Cracked wheat is the product of the most important grain which is manufactured by refining the raw wheat and grains. This further is crushed into medium to fine granulation for faster cooking. Cracked wheat is also the rich source of proteins, fibers, irons, and calcium. The bakeries are adopting cracked wheat for manufacturing bread and pancakes.

Cracked wheat is nutrition rich foodstuffs which adds the nutrients to the backed products, salad, meatloaf, and soups. In addition, it enhances the taste and texture of the bakery products. Thus, the bakeries are increasingly using cracked wheat which is likely to fuel the growth of the global cracked wheat market. It helps to minimize the collection of cholesterol and to maintain blood pressure. Additionally, it offers the advantages such as lowering the cholesterol, maintaining body weight, and treatment of type 2 diabetes by eliminating the symptoms.

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The global cracked wheat market is segmented on the basis of nature, end-use, and distribution channel. Based on nature, the cracked wheat market is segmented into organic and conventional. Based on the end-user, the market is segmented into the food industry, household, and feed. Based on the distribution channel, the cracked wheat market is segmented into the direct and indirect channel. The indirect channel is further segmented in to store-based retailing and online retails.

Rising awareness about health and benefits due to cracked wheat are augmenting adoption of cracked wheat as a key substitute for rice in the stir-fried food. Rising health consciousness has boosted demand for these stir-fries food, which is driving growth of the global cracked wheat market. However, availability of substitutes is hampering growth of the global market for cracked wheat. Additionally, unfavorable climate condition for producing wheat is limiting growth of the cracked wheat market.

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Global Cracked Wheat Market: Geographical Segmentation

On the basis of region, the cracked wheat market is segmented into North America, Latin America, Eastern Europe, Western Europe, Japan, Asia-Pacific excluding Japan, and the Middle East & Africa. Of these, Asia-Pacific excluding Japan is expected to dominate the global market followed by Europe. This growth is attributable to the increasing usage of cracked wheat as a primary cooking ingredient and expanding food industry in the region. Rising awareness among consumer about the health benefits associated with consumption of the cracked wheat in the region such as Japan and Europe is bolstering the growth of the market. Moreover, the market in North America is projected to have the substantial growth in the global cracked wheat market owing to growing demand for the nutritional product couple with an increasing number of health-conscious people in the region.

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