Digital Farming Market: Rising Population and Increasing Demand for Food

Modern agriculture/farming is highly technical, and the growing digitization and technological advancement are further transforming the farming industry. The agriculture industry has been effectively exploiting the power that big data can bring to the operations. Software and algorithm are being created to pull essential data. This data is helping farms to improve farm profitability, increase farm sustainability, and enhance yield. Use of various equipment, software, remote sensors, and drones have automated data collection methods. According to AgFunder, globally over US$ 4.6 Bn was invested in food and agriculture technology in 2015. Large share of the investment was for software and other technological solutions to enhance digital agriculture.

Digitization of farming is expected to help feed the growing population. Global population is expected to increase by about 40% and reach 9.6 billion by 2050. Therefore, the overall food production needs to double to meet the rising demand for food. The current production rate, process, and distribution method would not be sufficient to feed the growing population; thus, adoption of new and advanced technology, at various levels of farming, is expected to become vital to meet the growing demand.

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Digital farming in a nutshell is the use of information technology in agriculture. It largely involves the use of connected devices and machinery and other digital technologies to improve yield. From precision farming, livestock monitoring, to greenhouse farming, connected devices and software contributes to all vital applications of farming.

Networked farm sensors monitor the amount of harvested produce in storage. This data provides farmers with an accurate idea about their stock. Drones generate field maps and photos providing vital information about the crop condition. Soil sensors generate report on nutrient content in the soil. Farm robots aid in sowing and harvesting crops. Satellite and mobile radio antennas provide information on weather and other related information.

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Pragati Pathrotkar

Pragati’s longstanding experience in the field of market research is reflected in her insightful news articles on business, science, and technology as presented on Edition Truth. Her interest lies in understanding the ramifications of cultural diversity, green behavior, ecommerce, economic progress, and technical consciousness on these increasingly consumer-oriented industries. Her understanding of digital marketing techniques gives her news stories an engaging twist.

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