Flavored Tea Market: Snapshot
Tea is one of the popularly consumed hot beverage in the world made by brewing, decocting, and boiling the dried leaves of the evergreen Camellia plant. Tea has multiple health advantages and is easily available in a wide range of flavors such as apple and orange, which delicious as well as a great alternative to sodas. Different tea types such as herbal tea has numerous health advantages and is rich in minerals, antioxidants, and vitamins. Some of the immensely popular herbal teas include chamomile tea, hibiscus tea, and peppermint tea. There has been a growing awareness about precautionary healthcare and trying lifestyle is inspiring customers to choose for products like herbal tea for health benefits.
A cup of tea offers several health benefits, but overconsumption of the same has its adverse effects. Tea contains a certain amount of caffeine which affects people in different ways. According to different research studies, excessive consumption of tea may increase the risk of colorectal cancer, esophageal cancer, and lung cancer.
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Online retailing is the current trend that has spurred the development prospects of the global flavored tea market in the recent years. Although, more conventional retail channel still remains an important channel in for revenue generation. Along with increasing popularity of different flavors in the global tea market, rising consumer base has led to introduction of new flavors of tea in the market. This is also expected to spur the growth of the global market for flavored tea.
Tea is a drink with aroma, which is made by pouring boiling or hot water over dried leaves of an evergreen plant called Camellia sinensis. The plant is local to Asia. Tea is the most consumed beverage in the worldafter water. There exists a wide range of teas such as Chinese greens and Darjeeling. These types have a cooling, mildly bitter, and astringent flavor, while other types of tea have unique properties such as sweet, nutty, flower or lush notes. Flavored tea is a type of tea that is flavored with herbs, flowers, or fruits that enhance the aroma, taste, and feel on the palate.
The global flavored tea market has been segmented on the basis of type, flavor, distribution channel, and region. Based on type, the market has been segregated into leaf tea and CTC tea. The leaf tea segment held a major market share in 2016 and the trend is anticipated to continue throughout the forecast period. This segment is also anticipated to witness rapid growth during the forecast period. This is attributable to the health benefits that leaf tea offers. The leaf tea segment is sub-divided into black tea, white tea, and green tea. The black tea segment held a major market share in 2016 and the trend is anticipated to continue throughout the forecast period. The green tea segment is expected to witness rapid growth during the forecast period. This growth is attributable to increased demand for green tea from consumers that are fitness-conscious, especially the urban consumers. Antioxidant and weight-loss properties of green tea are resulting in the surge in demand for green tea worldwide.
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