Sulfonates are metallic salts or esters of sulfonic acids. They are viscous amber liquids that are insoluble in water. Naphthalene is an aromatic hydrocarbon with chemical formula of C10H8. It is a white crystalline volatile solid with a characteristic penetrating odor. It is used in the production of various products including dyes, pharmaceuticals, and insect repellents. Naphthalene sulfonate is a derivative of sulfonic acid that contains naphthalene as a functional unit. Naphthalene sulfonate possesses excellent wetting and dispersing properties. Naphthalene sulfonates can be used in water-based cleaners such as automatic dishwashing detergents, carpet shampoos, and industrial detergents, as they offer acid and base stability, hard-water tolerance, and high temperature stability. They are also used as dispersants in wide applications such as textile chemicals, leather tanning, cements, emulsion polymerization, pigments and dyestuffs, photographic solutions, agricultural formulations, and pesticide formulations.

The global naphthalene sulfonate market is primarily driven by the increase in demand for naphthalene sulfonates in building & construction industry. Growth in investments in the building & construction industry is also augmenting the consumption patterns of naphthalene sulfonate. Naphthalene sulfonates exhibit excellent dispersing properties. Increase in usage of naphthalene sulfonate as a dispersing agent in the agriculture industry is estimated to boost the market. Furthermore, rise in adoption rate of naphthalene sulfonate in the textile industry is projected to offer lucrative opportunities to the naphthalene sulfonate market. Naphthalene sulfonates are likely to be used in the production of colorful dyes and pigments in the textile industry. However, the toxic nature of naphthalene sulfonate and fluctuation in prices of raw material (crude oil) are projected to hamper the naphthalene sulfonate market.

Based on form, the naphthalene sulfonate market can be segmented into powder and liquid. The powder segment holds key share of the global naphthalene sulfonate market. Powdered naphthalene sulfonates are widely used for concrete admixtures in the building & construction industry. They are also used in industrial cleaners, photographic chemicals, and printing applications.

In terms of application, the naphthalene sulfonate market can be divided into dispersant & wetting agent, surfactant, plasticizer, and others. The dispersant & wetting agent segment accounts for significant share of the global naphthalene sulfonate market. Naphthalene sulfonate is used as dispersant in building & construction, textile, and agriculture industries.

Based on end-use industry, the naphthalene sulfonate market can be segregated into agriculture, building & construction, household cleaning, textile, and others. The building & construction segment is estimated to account for major share of the global naphthalene sulfonate market. Naphthalene sulfonates are used in the building & construction industry as they offer high water-proofing, frost resistance, corrosion resistance, and high strength characteristics to concrete mixtures. They are used as concrete admixtures in reinforced concrete, construction of monolith heavy weight concrete of high compression strength, construction of fine concrete, thin-slab structures, dense-clad construction, and construction with complex configuration.

In terms of geography, the naphthalene sulfonate market can be split into North America, Latin America, Asia Pacific, Europe, and Middle East & Africa. The market in Asia Pacific is anticipated to expand at a rapid pace due to the increase in the number of upcoming large-scale residential, commercial, and industrial construction projects in countries such as China, Japan, and India. North America and Europe also constitute significant share of the market owing to the increase in demand for naphthalene sulfonate in the textile industry.

Key players operating in the global naphthalene sulfonate market include BASF SE, Bisley & Company Pty. Ltd., Enaspol A.S., GCP Applied Technologies Inc., Giovanni Bozzetto, Himadri Speciality Chemical Ltd, Huntsman International, Koppers Inc., and AkzoNobel NV.

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