Rice is the staple food for most of the population in Asia. It does not have gluten and so is used in a number of applications in gluten free diet. It is regarded as a vital source of vitamin, fiber, minerals, and protein. Rice flour is a good substitute for wheat flour and is also used a as a thickening agent in different food applications. Rising demand for rice flour-based food such as bakery products and R.T.E. products along with changing consumer preferences have propelled this market globally.

Breads are consumed on a regular basis and are a staple food in North America and Europe. R.T.E. products such as cakes, pizza, and biscuits are gaining popularity among the youth, which is likely to create further growth opportunities for the rice flour market. Asia Pacific is projected to be the rapid growing region due to the escalating population of China, Japan, and India. Increasing disposable incomes and subsequent concerns about healthy, flour-based products consumption are driving the market in this region. Middle East & Africa is an emerging economy for the market owing to the growing per capita consumption of bakery products.

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Rising concerns for gluten free products have facilitated the growth of the rice flour market. The gluten content in flour leads to adverse effects on human health, causing indigestion, intestinal damage, and chronic diarrhea. Health consciousness among consumers coupled with increasing awareness about gluten-free products is driving the rice flour market globally. Consumers in North America and Europe avoid wheat flour and are opting for gluten-free products.

This rising health responsiveness has consequently augmented the consumption of substitute, gluten-free varieties of flour such as white rice flour, brown rice flour, maize flour, barley flour, corn flour, potato starch flour, and soya flour. Gluten-free rice flour a fast expanding food category, demonstrating that this market exhibits immense growth potential over the forecast period. Presently, the U.S. is the dominant market followed by Canada. North America, Europe, and Asia Pacific display rapid growth. Thus, demand for these products is an imperative factor driving the rice flour market at present and its influence is expected to continue over the estimated time period 2017 – 2025.

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Developing countries in Asia Pacific such as China and India have adopted Western food habits with changing consumer tastes and preferences for healthy and gluten-free products. Increasing disposable incomes coupled with healthy food habits have shifted consumer preferences from conventional wheat-based flour to rice flour. The surge in demand for R.T.E products such as bread, pastries, donuts, pasta, and cakes has led to the rising need for rice flour.

Bread consumption in Japan increased from 869 Kilo Tons in 2011 to 912 Kilo Tons in 2015. Due to the enormous population of India and China, this market is anticipated to witness growth, with the rising per capita consumption of R.T.E. products. However, one of the major challenges for the rice flour market is the price volatility of grains and low margins. In Europe, consumption of flour has minimized in the last few years as people are moving toward value-added processed bakery or industrial bakery.

The global rice flour market is segmented by application, by form and by region. On the basis of different application of rice flour market is segmented into food and beverages, animal feed and non- food application. In terms of form type the market of rice flour is segmented by powder, and wet

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In the region wise study the global rice flour market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East and Africa. Asia Pacific is showing the fastest growth owing to the emerging economics such as India and China. Demand for organic products is showing the fastest growth in Asia Pacific during the forecast period. Europe is showing a significant market share over the years. The market share of Europe is high mainly due to the rise in demand for skin care, oral care products. Brazil has shown an impressive growth in rice flour market followed by Latin America in recent years. Rapid urbanization from developed and developing countries is also resulting to the growth of global rice flour market.

Key participants in the global rice flour industry include ConAgra Foods, Inc., Archer Daniels Midlands Co., General Mills, Unilever plc. and Associated British Foods plc. among others.

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