RUTF & RUSF Market: UNICEF Emerges as Most Important End-user

The key players present in the global ready-to-use therapeutic food and supplementary food market are likely to generate new opportunities and scope in order to sustain their dominance in the market. Some of the major firms operating in the RUTF & RUSF market are Nutriset SAS, GC Mana Nutritive Aid Products, Valid Nutrition, InnoFaso, Tabatchnik Fine Foods, GC Rieber Compact AS, Edesia USA, Hilina, Diva Nutritional Products, Insta Products, Kaira District Cooperative, NutriVita Foods, 13.3.15. Meds & Food for Kids, Samil Industrial Co., Nuflower Foods and Nutrition Pvt., and Power Foods Tanzania. Due to their consistent efforts to improve their product, it is highly possible for these firm to retain and in fact improve their market position. Owing to these factors and anticipated pattern, the global ready-to-use therapeutic food and supplementary food (RUTF & RUSF) market is expected to witness a significant growth in the upcoming years.

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The global ready-to-use supplementary food and therapeutic food market is expected to expand at a steady CAGR of 8.6% within the forecast period from 2017 to 2025. The market was valued around worth of US$ 429.9 mn to be valued at US$ 429.9 mn in 2017. Tis value is estimated to grow around worth of US$ 829.3 mn by the end of forecast period.

On the basis of product, the global ready-to-use therapeutic food market is divided as solid products comprising blends or powder and bar or biscuit or bar, paste or semi-solid products, and drinkable therapeutic food. On the other hand the ready-to-use supplementary food segment is categorized into powder or solid and paste or semi-solid. Combining, the RUTF segment fulfilled over 70% of the demand in 2017, and is likely to dominate over the shares of RUSF segment’s by the end of the forecast period. Geographically, Europe held over half of the demand, with 54.3%, which is much more than the Middle East and Africa, which is the second profitable region in the world.

The growth of global RUTF and RUSF market is dependent on various factors for example, rise in concerns by NGOs and governments with respect to malnutrition treatment, rise in population, because of which there has been a notable rise in malnutrition cases, surge in several disasters in the world, and cases of injuries. However, increased inclination of the government and consumer, towards local ingredients, along with a risk of contamination due to inconsistency in milk products of RUTF are among the key hindrance in the global market.

Another factor, where it is believed that RUSF food products are obstructing the importance of breast-milk is also hampering the overall market growth in upcoming years.

This analysis is based on a recent market research report by Transparency Market Research, titled, “Ready-to-use Therapeutic Food and Supplementary Food (RUTF & RUSF) Market (Product – RUTF (Solid (Powder or Blends and Biscuit or Bar), Paste, and Drinkable) and RUSF (Solid and Paste); End-users – UNICEF, WFP, and NGOs) – Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2025.”

Key Takeaways:

  1. Increased concerns by NGOs and governments with respect to malnutrition treatment to fuel market growth in future.

  2. Rise in several disasters in the world and cases of injuries to propel the demand as well.

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