Subscription Video on Demand (SVoD) is a subscription-based service that enables users to have unlimited access to streaming video content for any given period of time at a routine fee. Through SVoD, customers have control over the content they want to watch. They can decide when to start or pause the program. They also get the option of fast forwarding, rewind, or stop the video at their wish. Through this service, high-quality content is available on-demand, anytime, and anywhere directly on the customer’s television set. SVoD services include Amazon Video, Netflix, Now TV, Hulu Plus, TVPlayer, etc. These services have drawn a lot of attention from end-users for their diversified content that includes sports, web series, and movies.
Developments in digital technology have transformed the digital video consumption platforms. At present, there are multiple platforms, such as mobiles, tablets, and smart TVs, to access video on demand services. Moreover, with increasing pool of viewers, demand for personalized content to control and select viewing as desired has led to a recognizable adoption of video on demand systems, which is expected to grow further in the long term. Video on demand service providers are laying emphasis on enhancing delivery technologies to enhance viewer experience. Moreover, with improved speed of networks for digital transmission, video on demand service providers are delivering high-definition videos at a faster streaming rate to viewers.
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Increase in penetration of mobile broadband has boosted the adoption of mobile devices for digital content streaming. In addition, various mobile TV applications introduced by companies, such as Netflix, Inc. and YouTube, LLC, have increased the consumption of digital content through mobile devices. This is supporting the growth of the subscription video on demand market globally. Furthermore, content service providers, such as Netflix and Hulu, are preferred by customers for better pricing and broader content choice. Services of online content providers are affordable as compared to those of traditional service providers, as the former do not have to cover any charges related to building or maintenance of telecom infrastructure.
The global subscription video on demand market can be segmented based on content type, subscription model, and region. In terms of content type, the subscription video on demand market can be classified into entertainment, sports, TV commerce, education, and information. Based on subscription model, the subscription video on demand market can be divided into fixed subscription model, pay-as-you-go subscription model, premium member subscriptions, and others.
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