The attractive strides taken by the global jeans industry in recent years has underpinned the rapid evolution of the premium denim jeans market. Premium jeans have taken leisure and comfort of wearing jeans to a new high. Distinct from regular stock denim, premium denims have attracted a different market positioning world over. Jeans in this segment are characterized by filling the gap between the casualness of jeans and increasingly sophisticated wear consumers want. They can be made from a variety of premium fabrics with various stretch elements incorporated into it to make them a perfect fit for buyers. The rising consumer attention for this emerging category of jeans is creating several lucrative avenues in the market, especially among the age group of 18–34 years.
A study by QYResearchReports.com. taking a close look at various dynamics and growth factors projects the demand for premium denim jeans to escalate at a promising pace, driven by new fashion fads and trends.
Factors and Trends Influencing Key Demand Dynamics and emerging Frontiers.
What Drives Their Popularity?
The evolution of the demand for premium denim jeans is shaped by a variety of trends. The unveiling of jeans that claim to be a unique combination of classic and modern is a key factor stoking the popularity of premium denim jeans. The growing usage of performance fabrics in the making of these jeans has gathered steam of late. This is increasingly attributed to new fabric feel factor and new looks among consumers. The utilization of blended fibers in denim jeans is also making this category popular in various parts of the world.
The exorbitant prices that premium denims jeans are able to draw among consumers in developed countries is reiterating their lucrativeness in the industry. The amazing durability of premium jeans to last lifelong is a key aspect that may also bolster their demand among consumers. The rising popularity of reworked denims has led to some exciting product launches in recent times.
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Creation of New Designs boost Demand
Designers in several parts of the world, such as in Japan and the U.S., are toying with ideas and styles. The high-quality jeans that are varied combinations of various dresses may turn fashion upside down and create new fads, thereby unlocking exciting prospects in the premium jeans market. This has also resulted in the creation of denim jeans with unique aesthetic appeal among consumers, especially among women who are fast at adopting new styles. The rising availability of these jeans in the online space imparts a robust catalyst to the market evolution.
Adoption of Eco-friendly Washing Processes open New Frontiers
The adoption of eco-friendly bleaching and processing technologies in the making of premium jeans has caught the attention of this new class of consumers. The trend of athleisure is rapidly gathering steam among consumers and bodes well for the market for premium denim jeans. The positioning of these jeans in the sportswear category is a case in point.