Several prominent retailers in developed markets, notably in the U.S., have geared up to make whopping gains from the upcoming festive season post the Black Friday. Experts anticipate household spending in the U.S. to burgeon by a large slice (by as much as 25% higher) compared to the previous year. Retailers with the likes of Walmart and Amazon, targeting both on online and offline consumers, are leaving no stone unturned to tap a buoyant consumer confidence.
Retailers pin Large Hopes to boost Sales during Black Friday Deals
Deep discounts and free shipping are some of the goodies these retailers are offering to lure customers. And, perhaps, the most talked about thing is their Thanksgiving parties and the Black Friday plans. For one, Walmart, has plunged earlier than some of its peers with its plans of an early Thanksgiving party in 2018. The giant retailer disclosed that it has scheduled its events related to the Thanksgiving Day on November 22 (4–6 p.m), offering free coffee and cookies. This will be followed by Black Friday deals offline on the same day and online 10 p.m. ET on the next day. With this, the company hopes to kick off shopping spree bit earlier for East Coast of the United States.
New Technologies Retailers such as Macy’s, Kohl’s Corporation, and Target Corporation will start the Thanksgiving Day at 5 p.m.
Walmart focus on Deep Discounts and New Technologies to Lure Consumers this Festive Season
The Bentonville-headquartered multinational retail corporation has pinned large hope on their store consumers. To attract them, it will equip the stores with new technology, including maps and mobile checkout, with the aim to ensure a seamless shopping experience. Moreover, to put forth a tough competition, it will be offering deep discounts on merchandising such as iPhones, bikes for kids, wireless headphones, and Home devices. It will kickstart the Black Friday deals on its website at midnight on November 22, with several potential attractions in smart consumer electronics and kitchen gadgets.